Avallis Financial traces its roots back to 1997 when it was first established under the name of First Principal Financial. Building on our heritage as a leading pioneer in independent financial advisory in Singapore, today we continue to grow from strength to strength. Our success is underpinned by our belief in an open and transparent service model that empowers our clients and puts their interests first at all times. Giving our clients the clear advantage, every time.

Our proposition

Delivering true value to our clients

This means putting your best interests foremost in everything we do, to ensure that the solutions presented to you are well-thought out and truly the best to achieve your financial goals. Our consultants are committed to abide by a high level of professionalism and regulatory standards, by keeping up and be well-equipped with the latest technical and market knowledge. But beyond that, it’s about being committed to building a strong and steadfast relationship that gives you the confidence that Avallis Financial and its consultants are always thinking for you and with you, every step of the way.

At Avallis Financial, we’ve established a strong framework of support to ensure you’re always in the know about potential investment or insurance planning for your current life stage, risk profile and personal goals. Through a comprehensive and thorough fact-finding analysis of your goals and current position, we’ll develop and implement a plan tailored specifically to your needs. Our consultants are committed to exploring potential and viable options together with you, until you find the one that best fits your requirements. Your chosen plan is also reviewed regularly to ensure agility in adapting to changes in market conditions or your personal requirements.

Your Avallis Financial consultant does not work alone. He or she is supported by the expertise and diversity of a combined team of analysts and experts, as well as Avallis Financial’s proprietary state-of-the-art investment technology. Our robust in-house training regimen also keeps all consultants up-to-date with changes in the regulatory and financial sphere, further sharpening their analytical and critical thinking skills. You’ll always receive clear and objective solutions backed by balanced judgement and carefully-considered perspectives.

To us, that’s what defines true value to our clients. At Avallis Financial, we’ll give you that clear and definitive advantage in your personal wealth journey.

Our principal partners

Salim M. Amin


Principal Partner and Chief Executive Officer

As CEO, Salim oversees the management team and drives strategic direction for Avallis Financial.

Low Ee Meng, Isaac


Principal Partner and Head, Investment Advisory

Isaac heads the Investment Advisory Services team, the hub of investment planning and execution for the firm.

Mervyn Goh

Principal Partner and Head, Private Clients

Mervyn has over 35 years of experience in the financial services sector. Deeply respected for his in-depth industry knowledge and expertise, Mervyn specialises in private wealth solutions for local and international high net-worth individuals and corporations.